Summary report of the exhibition work of the 137th Canton Fair

During the 137th Canton Fair, our company actively responded and participated deeply, with the core goal of grabbing orders and expanding the market, and carried out various exhibition work in an all-round way, and achieved certain results. The exhibition situation is summarized as follows:
I. Main practices
(I) Refined booth preparation

In the early stage of the exhibition, our company carefully planned the booth layout. Considering the limited area of ​​the standard booth, we anticipated the overall layout of the booth in advance. The shelves are reasonably layered to make full use of the vertical space to display different types of exhibits; the side walls are used to display the characteristics, advantages and technical parameters of the products, and attract customers' attention through pictures and texts. The placement of the reception table has been repeatedly considered to ensure that it is convenient to receive customers without affecting the flow of people in the booth. The negotiation table is kept clean and orderly, equipped with sufficient seats, providing a good environment for in-depth negotiations with customers. In addition, we have also carefully designed posters that not only show the appearance of the product, but also present the production and use process in detail, so that customers can have a more comprehensive understanding of the product. At the same time, an additional advertising machine was prepared to play the product promotion video in a loop to attract customers' attention from all aspects of vision and hearing.

(II) Professionalization of personnel capabilities

Our company attaches great importance to the professional quality training of exhibitors. Before the exhibition, we organized multiple rounds of training. At the exhibition site, the exhibitors demonstrated excellent professional knowledge. In the process of communicating with customers, we were able to accurately grasp customer needs and introduce the performance and advantages of the products in detail. In the quotation stage, we fully considered the demand characteristics of the customer's market, transportation costs and other factors, quickly and reasonably calculated the packing volume, and provided customers with competitive quotation plans, winning the trust and recognition of customers.

(III) Precision of customer needs

In the Building Materials Pavilion of this Canton Fair, there are a large number of customers from South America. In view of this feature, our company adjusted its strategy in a timely manner and conducted in-depth research on the demand characteristics and consumption habits of the South American market. By collecting market data, analyzing the situation of competitors, etc., we sorted out quotation plans that meet the needs of South American customers. When communicating with South American customers, we not only introduced the performance and advantages of the products in detail, but also conducted in-depth analysis on issues that customers care about, such as shipping costs, so that customers can feel our understanding and attention to the local market. This move greatly promoted the consultation with South American customers and laid a solid foundation for subsequent cooperation.

(IV) Innovation of marketing model

In order to better expand customer resources, our company actively explored innovative marketing models. We made full use of the B2B platform opened by the company and invited a large number of customers who inquired from the platform to participate in the Canton Fair. At the exhibition site, we provide customers with a more convenient and comprehensive service experience through a combination of online and offline methods. Online, we promptly respond to customers' inquiries and messages, and provide detailed product information and technical support; offline, we arrange professionals to communicate and exchange with customers face to face, deeply understand customer needs, and provide customers with personalized solutions. This innovative marketing model effectively improves customer satisfaction and transaction rate.

2. Exhibition highlights

1. Unique booth design: Although it is a standard booth, through clever layout and careful design, the product is fully displayed in a limited space. The use of advertising machines and posters not only enriches the display form, but also highlights the characteristics and advantages of the products, attracting the attention of many customers and becoming a highlight of the booth.

2. Professional service: The professionalism and efficient service shown by the exhibitors during the exhibition left a deep impression on the customers. Whether it is product introduction, quotation calculation or business negotiation, they can be accurate, fast and professional, which has won a good reputation for the company.

3. Novel marketing model: The marketing model that combines online and offline breaks the time and space limitations of traditional exhibitions and broadens customer channels. Through the effective operation of the B2B platform, a large number of potential customers were successfully invited, providing strong support for the successful holding of the exhibition.

III. Achievements

1. Fruitful order transactions: At this Canton Fair, our company achieved relatively significant order transaction results. We signed a 200,000 US dollar order and a 100,000 euro order with European customers on the spot, which brought direct economic benefits to the company. At the same time, we reached cooperation intentions with many customers from South American countries such as Argentina, Brazil, Uruguay, Paraguay, Chile, etc. These intention orders are expected to be transformed into actual transactions in subsequent business negotiations, providing new impetus for the company's business growth.

2. Significant market expansion results: By participating in this Canton Fair, our company has further deepened its ties with customers in the South American and European markets. The successful cooperation with South American customers has increased the popularity of the company's products in the South American market, laying the foundation for further development of the South American market. The signing of orders with European customers has also consolidated the company's position in the European market and provided a guarantee for the continued sales of the company's products in the European market.

IV. Next steps and suggestions

(I) Work measures

1. Enhance the attractiveness of the booth: In future exhibitions, we will further optimize the design and layout of the booth. Pay attention to the latest design trends in the industry in advance, combine the characteristics of the company's products and market demand, and create a more creative and attractive booth. At the same time, increase the interactive experience link so that customers can more intuitively feel the performance and advantages of the product, and increase customer participation and interest.

2. Strengthen employee capacity improvement: In response to the problem of communication in small languages, on the one hand, organize employees to learn the basic communication terms commonly used in small languages, and on the other hand, purchase professional translators and train employees on their use to ensure that they can communicate more smoothly and accurately with customers in small language countries.

3. Deepen platform operation management: Further strengthen the operation management of the B2B platform, and assign dedicated personnel to be responsible for the daily maintenance of the platform and customer follow-up. Timely update product information, optimize online service processes, and improve customer browsing experience and satisfaction. At the same time, strengthen cooperation with the platform, carry out more promotional activities, increase the platform's visibility and influence, and attract more potential customers.

4. Improve customer return visit mechanism: Establish and improve the customer return visit mechanism, and promptly conduct customer return visit with new and old customers after the exhibition.